About us
Rikky Bedi
Managing Director | MSB Consultancy Ltd. T/A MSB Healthcare
Rikky Bedi leads MSB Healthcare at the intersection of healthcare innovation, evidence and commercialisation. With a background spanning healthcare, life sciences, health economics, market access and real-world evidence, he brings a strong understanding of how innovative solutions can move from promising concepts into meaningful healthcare applications.
As Managing Director, Rikky drives MSB Healthcare’s international growth and strategic partnerships, with a particular focus on Women’s Health, digital health and evidence-led innovation. His work connects innovators, healthcare professionals, researchers, industry and healthcare systems to create pathways from innovation to adoption.
His approach is grounded in a simple principle: innovation creates value only when it can reach the people and healthcare systems it is designed to serve.
Through MSB Healthcare, Rikky is building an international platform that combines market insight, healthcare expertise, evidence generation and strategic partnerships to help innovative solutions navigate new markets and create sustainable impact.
Ute Wenning
Director Digital Innovation | MSB Consultancy Ltd. T/A MSB Healthcare
Ute Wenning is a researcher and innovation strategist at the intersection of gender-sensitive medicine, digital health, health data and patient-centred innovation. At Bielefeld University’s Faculty of Medicine OWL, she coordinates GenDiMedNet, a government-funded research and transfer network for gender-sensitive interactive health technologies. As Board Member at MSB Consultancy Ltd. T/A MSB Healthcare, she connects evidence-based women’s health and FemTech innovation with UK primary care, focusing on real-world data, evidence and implementation. Her work addresses gender data gaps and advances women’s health beyond a narrow gynaecological focus. She also supports NRW State Parliament events on behalf of the state’s health policy spokesperson, bridging health and economic policy.
Sean Mahon
Marketing Consultant | MSB Consultancy Ltd. T/A MSB Healthcare
Sean has spent the majority of the last 20 years in various customer facing, marketing, management and leadership roles with global organisations within the pharmaceutical industry.
This has helped evolve Sean’s insight and passion into developing a real understanding of patient, consumer, and prescriber behaviour and then his commitment to leveraging these insights into developing real-world communication strategies and innovative solutions that benefit all of these groups.
With a genuine passion for transformational healthcare practices and an in-depth understanding of patient and healthcare professional needs, Sean’s aim is to support his colleagues in driving a fundamental and much needed acceleration in care standards across the domain of women’s healthcare.
Antonia Mantakaki
Sales & Business Development Consultant | MSB Consultancy Ltd. T/A MSB Healthcare
Tonia brings a career in science and medical sales across Europe and the UK. She began in a diagnostics laboratory in Thessaloniki, moved into surgical product sales, became Export Sales Manager for Europe, and spent nearly seven years at Teleflex managing key accounts across the South West, West Midlands and Wales.
Data and healthcare testing have run through her work throughout. She holds an MSc in Stem Cells & Regeneration from the University of Bristol, has worked as an NHS Information Analyst using SQL and Tableau, and is completing a Level 5 certification in menopause health and gut restoration. As founder of Olympian Wellness Ltd, she also works directly in preventative health with clients of all genders.
At MSB Healthcare, Tonia’s focus is on business activities that help women lead healthier, fuller lives, by connecting them with evidence-backed products that support their health.